2017-07-05, Joe Alvarez, EMI Technologies

President Lya Jordan called the meeting to order at 12:10. Mary Ellen McKay gave the invocation. This was followed by the Pledge of Allegiance. Earl Phillips led the members in singing “God Bless America.” We sang Happy Birthday to Jim Scott, Bob Rankin, and Steve Loman who had birthdays this month. Next, we heard about the wedding anniversaries and club anniversaries. We had four guests of Rotarians and no visiting Rotarians. (right: Patty Groth receives the executive secretary pin.)  

Happy Bucks

Greg Fant was glad that he broke only his arm when he fell off his bicycle.  Mel Parish was happy to see a clean computer after a scam was detected. Lya Jordan enjoyed her recent visit with her son.  John Hernandez was mighty glad to be here. Kristi Granados was happy to land today’s program, and was happy that her daughter was celebrating her birthday in Paris.

New Member Induction

The club’s former member Katelin Ponder was re-inducted into the club.  Richelle Ponder will be her sponsor.  

The Program

Kristi Granados introduced Joe Alvarez, from EMI in Las Cruces. He is an NMSU graduate in Physics, and along with his wife and business partner Brenda started EMI (Electro-Magnetic Incorporated) in 1985. They had 7 employees and a $1,000 contract in hand. It was a unique business—the only one in the U.S. Thirty-two years later, EMI has $20,000,000 in contracts.  

What do they do and why were they so successful?  They are mostly known for their mobile laboratories that look like RVs or truck-and-trailer rigs. They have constructed and equipped mobile labs for the U.S. Army, Air Force and Navy.  They make optical tracking units, mobile workstations, etc.  Whenever they win a contract, it usually entails delivering a complete ready-to-use mobile unit according to the specs given to them. The engineers who work for EMI do it all.

Initially, EMI was a business without incorporation.  Since they were so successful from the start, later, they filed for incorporation.  EMI went soon from small to big.  Their first contract as a corporation was worth $1,000,000. EMI, today, serves international customers as well as U.S. customers.  Their main office/warehouse building in Las Cruces on Telshor Blvd is 60,000 sq. ft. in size.

What made them successful?  First of all, working 16-hour days; next, having an accountant; and working with great engineers; and landing lucrative government contracts.

After the Program

Patty Groth announced that the “can” collected $88 for “the kids.”  The numbered red ticket drawing to play the card game was won by Steve Loman who actually drew the joker to win $500, which he gave to the upcoming charity that our club will be supporting soon.

The meeting was closed with the 4-Way Test.

<prior week   following week>

Guests of Rotarians



David Groth

Sue Groth

Amy Pickett

Bob Rankin

Amy Cosper

Greg Fant

Katelin Ponder

Richelle Ponder

Visiting Rotarians


Home Club



Student Guests




It's summer!



Date Club




Submitted by Blaine GossBlaine Goss